Coal is an emerging, sustainable fashion brand that wants to see a change in the fashion industry. They promote sustainable thinking and production and create a healthy work environment for relationships, minimising the gap between the creatives and prioritising collaboration in everything they do. They value the individual more than profit and look to empower, uplift, and equip each person they come in contact with, setting an example for the future of the fashion industry. Clothing is a tool forged to suit the individual, helping us perceive and carry ourselves with confidence which is why they seek to make clothing to uplift the wearer no matter the shape or size.
"See, it is I who created the blacksmith who fans the coals into flame and forges a weapon fit for its work. And it is I who have created the destroyer to wreak havoc; no weapon forged against you will prevail, and you will refute every tongue that accuses you. This is the heritage of the servants of the Lord, and this is their vindication
from me,” declares the Lord. Isaiah 54:16-17
Coal focuses on providing womenswear and menswear clothing that is clean and functional. They produce small, ready-to-wear collections, and also offer made-to-measure products. The heart is not just to reach the fashion industry, but to influence society as well!